Dialing into the Millennial Market

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Meet the Millennials, also known as Gen Y, Next Gen, Echo Boomers, the Baby-On-board Generation, Screenagers, Facebookers and many more. Whatever you choose to call them, they are nearly 98 million young adults born between 1980 and 2001 who have already joined or are preparing to join the workforce.

By all accounts, Millennials are unlike preceding generations. They view the world differently and have redefined the meaning of success, personally and professionally. Increasingly, however, business leaders are including call center agents training modules upon realising this generation’s unique competencies and perspectives, and employers are looking for ways to harness their strengths.

They have practically grown up with technology. They have always been able to open multiple tabs in an internet browser to conduct research and search for music and movies while simultaneously playing Angry birds or working on a project for that matter. They are tech savvy multitaskers- because that is all they have ever known. Hence, the need to condition them in an environment where their technological appetite is satiated is very important. This is a primary reason why most of the call centers’ agent training curriculum needs to be modulated accordingly.

Here are some tips which must be considered if you are proceeding with the onboarding of call center agents, the millennial workforce.

1) Hit Them with a Culture Blast: Before you turn on a fire hose of information, remember that new employees only retain about 25 percent of the information presented on the first day. Instead of a dry information dump of company facts, teach them about your corporate culture. Make day one about who you are as a company and how you’re working to achieve a common goal.

One of the most powerful ways to reinforce culture on their first day is to share the story of who you are and how you got there. Like most organizations, ours has a memorable rags-to-riches story. If a new hire goes home and explains the genesis story to a friend or relative, he or she has already taken the first step to being engaged. Help them understand where you came from so they can be part of where you are going.

Another way to teach aspects of culture is by immediately pairing new hires with veterans or star performers. By shadowing them, they get a firsthand look at how current employees interact with customers, and expectations are set from the beginning. It also serves to introduce them to their peer group and reinforces that together they are building something bigger.

2) The Power of One: One Goal, One Team: Going home at the end of their first day feeling overwhelmed with technical knowledge can leave new hires feeling anxious about what’s next. “Is every day going to be like this?” “Am I cut out for this?” “Did I retain any information?”

After showing your great culture, the most important thing is to help newbies understand how their role contributes to the success of the company. In my company, our managing director gives a speech to each class of rookies on their first day, telling them, “I could go away, and this business would run smoothly tomorrow, next week, and next month. But ifyou are not here, the business will not exist.” Your sales center agents are the first contact with your customers, and the importance of this interaction should not be understated.

3) Make Everyone a Visionary: Providing new hires with a glimpse into how passionate your call center agents are and sharing success stories of agents who have transitioned from the call center to other positions in the company helps reinforce how an engaged, supportive culture can benefit everyone.

Vision is how you connect your entire company together, working toward a common goal. At most call centers, senior managers and leadership never stop by the sales floor to say hello and share their vision for the business. But in our culture most of our department heads pop in at different times to express their appreciation for our frontline workers and explain how they contribute.

These five-minute check-ins model the passion we expect from our employees, and it energizes new hires.

If you want to run a successful sales center with high levels of retention, especially when dealing with Millennials, help new hires understand the company’s history and integrate them into your workplace culture. Break down barriers between upper-level management and frontline employees by showing appreciation, sharing goals, and letting them know that most of the ideas that push the company forward come from them.

Article Sources:

Meet the Millennials aka The New Gen Call Center Agents

Tips on Retaining Millennials at Your Call Center

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